Restaurant recommendations should feel personal
TheKnow connects you with people who share your taste—so every recommendation feels like it came from a friend who really gets you.
Our mission
We believe that finding great restaurants shouldn't be left to chance or crowds. Traditional review sites aggregate opinions from thousands of strangers—people with different tastes, preferences, and standards than you.
TheKnow takes a different approach. We use taste-matching technology to find your "taste twins"—real people whose restaurant ratings consistently align with yours. When they discover a new favorite spot, you'll know about it.
Curated by taste. Not by crowds.
How taste matching works
Rate restaurants
Share your honest opinions on places you've been. Your ratings build your unique taste profile.
Find taste matches
Our algorithm identifies people whose ratings correlate with yours using Pearson correlation.
Get recommendations
See what your taste matches love. Their favorites become your personalized recommendations.
What we believe
Taste is personal
What works for someone else might not work for you. We celebrate that difference.
Quality over quantity
One recommendation from someone who shares your taste beats a thousand generic reviews.
Honesty matters
Our algorithm rewards authentic ratings. Gaming the system doesn't help anyone.
Discovery is joy
Finding a new favorite restaurant should feel exciting, not overwhelming.